In today’s digital landscape, a business’s website serves as its gateway to the world. It is crucial to have a strong online presence that effectively conveys your brand identity and converts visitors into paying customers. While choosing the right website builder is important, paying attention to design considerations can greatly enhance the effectiveness of your website. This article will outline ten common mistakes made during website design Bangkok and provide practical solutions for each.
Bad CTA (Call to Action):
Problem: Your website receives substantial traffic, but conversions are lacking. Visitors seem interested but fail to take action.
Solution: Incorporate compelling calls to action throughout your website. Engage the services of a copywriter to craft effective CTAs that guide users toward desired actions. A strong CTA will significantly increase conversion rates.
Difficult Navigation:
Problem: Your website has valuable content, but users struggle to navigate through it.
Solution: Prioritize user experience (UX) when designing your website. Conduct feedback sessions with a test pool to identify usability issues. Observe users as they browse through your website, noting their experiences and making improvements accordingly.
Too Many Ads:
Problem: Your website’s content is overshadowed by excessive advertising, hindering user engagement.
Solution: Display advertising in moderation, ensuring it complements the main content. Avoid intrusive and difficult-to-dismiss ads. Consider using a sidebar for advertisements, allowing the main content to remain the focal point.
Terrible Hosting:
Problem: Your website contains valuable information but suffers from slow loading times.
Solution: Choose a reliable web hosting provider that offers decent speeds. Research and compare providers based on server performance benchmarks. Utilize caching plugins to optimize content delivery and enhance loading speeds, improving the overall user experience.
Wrong CMS (Content Management System):
Problem: Your website lacks cohesiveness and struggles to deliver desired functionality.
Solution: Select an appropriate CMS tailored to your specific needs. WordPress is an excellent choice for building attractive and well-designed blogs. For e-commerce websites, opt for an ecommerce-specific CMS or system to streamline the selling process and access relevant features without relying heavily on plugins and workarounds.
No Web Analytics:
Problem: Your website seems successful, but you lack the data to measure and improve its performance.
Solution: Implement a web analytics script to track user engagement, conversion rates, click through rates, and other important metrics. Analyze this data to gain actionable insights and optimize your website accordingly. A/B testing can further refine your website’s effectiveness.
Low-Quality Images:
Problem: Your website’s aesthetics suffer due to low-quality or irrelevant images.
Solution: Invest in high-quality, professional images that complement your content. Consider subscribing to stock image websites for a broader selection. Ensure your hosting or a dedicated content delivery network (CDN) optimizes image loading times for a seamless user experience.
Poor SEO (Search Engine Optimization):
Problem: Your well-designed website is underperforming, lacking visibility in search engine results.
Solution: Prioritize SEO to improve your website’s visibility and attract organic traffic. Choose a website builder that includes SEO tools or ensure that each page has properly optimized meta tags. Tailor these tags to appropriate lengths for better search engine rankings.
Irregular Updates:
Problem: Your website’s content has become stagnant, resulting in a decline in traffic and engagement.
Solution: Maintain regular updates by creating compelling, fresh content. Consider implementing a sitemap to facilitate search engine indexing. Plan content additions in advance using a content calendar for a consistent flow of engaging material.
No Contact Information:
Problem: Your website resonates with visitors, but they struggle to find ways to get in touch.
Solution: Provide multiple means of contact, such as a contact form or live chat widget. Make it easy for visitors to reach out, ensuring that pre-sales and support resources are readily available. Automate lead capture into your CRM for efficient follow-up.
Conclusion:
Building a compelling website involves more than just selecting the right tools. By avoiding common mistakes and implementing effective solutions, you can create an engaging online presence that attracts and converts visitors into loyal customers. Remember to prioritize user experience, leverage analytics for continuous improvement, and optimize your website for search engine visibility. With these strategies in place, your websites will consistently deliver the results you desire. Contact the best web development company Bangkok to get a professional website developed for your business.
Ashley Wilson is a blogger who loves to write about various topics including technology, business, digital marketing, food, health, fashion, travel, personal development & more.
